What's in it?
"What's in it?" The name says it all.
This voluntary ACCORD initiative provides consumers with information on the ingredients in household products. The following categories of products are included: air care products, automotive cleaners, household cleaners, household floor maintenance products and laundry products.Ingredient disclosure will help Australian consumers make more informed choices about the products they use in their households.
Ingredients will be listed on product labels, on corporate/brand websites, or be made available by other means e.g. via a toll-free phone number. Ingredients will be listed in descending order of concentration in the product, in much the same way as for foods and cosmetics.
This initiative is based on the Canadian & US scheme which was launched on 1 January 2010. However "What's in it?" has been tailored specifically for the Australian context.
"What's in it?" complements Australian's strong system of product ingredient safety regulation: household cleaning products on the Australian market are regulated for safety via a number of independent, expert Australian government regulatory regimes. Click on the Q&A - "What's in it?" link below for more information regarding ingredient and product regulation.
Signatories
We are pleased leading chemical companies have embraced the "What's in it?" initiative.The following companies have voluntarily signed up to "What's in it?", committing to disclose all ingredients in the above categories of products by July 2011. These companies cover almost 80% of the Australian market in the key product categories.
ACCORD members:
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ACCORD will be continuing to encourage more companies to join and further increase the initiative's coverage for the benefit of Australian consumers.
Click on the links below for more information, or contact ACCORD on 02 9281 2322.
Media release - "What's in it?"
Q&A - "What's in it?"